Blue House

Branding/Concert

Visuals

My Team

Erica Muller

Callie Norvell

The Project

Working with a local

band we created

merch, branding, and a

interactive concert

experience in

downtown Bryan, TX

  • ARCHIVE
  • ARCHIVE
  • ARCHIVE

The Project

In collaboration with a local band Blue House, I helped organize and execute a live concert at The Grand Stafford in Downtown Bryan. Our team developed logo variations, promotional posters, merchandise, and dynamic audio-reactive visuals for the performance, aiming to enhance the band's stage presence and broaden their audience reach.

  • MERCH
  • MERCH
  • MERCH

Merchandising

Along with the new brand pitched to the band, I created a new look on social media, and print posters to put up all around town, and new merch along with the branding to be sold at the concert. We made a profit for the band in sales.

  • VISUALS
  • VISUALS
  • VISUALS

Audio Reactive Visuals

At the same time, our team was working on the performance. For the show, our team created a dynamic, audio-reactive visualization utilizing TouchDesigner. 

These visuals take audio data from microphones and convert them into influenced graphics. We created an interface that allowed our team to seamlessly change visuals during the show.

  • BRANDING
  • BRANDING
  • BRANDING

The Branding

Working with clients when making something creative is its own skill set. For this particular project, I created 11 different options for the band to choose from. After meeting with them a few times, I got a better understanding of what they were looking for and they selected their favorite design.